Selling to the Corporate User
Corporate users are normally interested in purchasing an integrated solution to solve a specific problem. They are less interested in the specific hardware and software used to provide the solution, but are concerned that the reseller can provide a total package which they will install and maintain for them.
The challenge for the reseller is to put together a package which will appeal to the corporate user. Mailtraq is only part of the answer here, of course, but it can play an important part as its pricing gives more room for competitive discounting. Furthermore Mailtraq’s hardware requirements are also lighter, so saving can also be made on the accompanying hardware.