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Selling to Small & Medium sized Organizations
Most organizations employ 5 to 50 people, and accordingly most Mailtraq licenses sold are in the same range. The technical awareness of this market varies considerably, right through from the expert user to the technophobe. However the majority do not have the time to evaluate solutions themselves, and are looking for a trusted reseller to recommend, and probably install, a software and hardware combination.
To be successful in this market the reseller needs to achieve two things with the customer – trust, and a relationship. This means, of course, that the reseller must have strong in-house technical skills, and a willingness to use them creatively to build solutions in situations where budgets and timescales are limited.
Resellers find Mailtraq is a useful tool in this regard, as a thorough knowledge of Mailtraq’s many functions can solve most Internet related problems, and is far more effective than having to wrestle with a collections of disparate tools.