Internet Service Providers have a special interest in Internet software, although until recently most have concentrated on providing core services, and letting users make do with base-line tools included with operating systems.
Increasingly, however, ISPs are realizing that there is a massive market in their customer-base, and huge pent-up demand for ‘professional’ email.
ISPs are also concerned to lower churn rates, and see premium offerings like Mailtraq as an effective way of keeping customers, particularly if they use the lock-in features to prevent the Mailtraq licenses they sell being used with competitors systems.
The key to selling Mailtraq in this environment is to market it as part of a connectivity package. There are numerous ways in which this can be done – for example including a free-but-branded / limited-user license with all connectivity packages, and then offering chargeable upgrades to un-branded / more-user licenses.